ASHP Video

Dynamic mission video

Client: Cardinal Health/American Society of Health‑System Pharmacists
Role: Motion Graphics/Concepting/Direction

ASHP Excellence in Medication Use Safety Video

Every year, the American Society of Health-System Pharmacist Foundation (ASHP) presents their Excellence in Medication Use Safety award to hospital pharmacist team that best embodies their values. This year, in conjunction with the Cardinal Health Foundation, they celebrated the award’s 10th year with this video highlighting their mission and the successes they have achieved over the past years.

A central, circular element serves to represent a healthcare system centered around outcomes, while dynamic items rotating around it play out the facts and statistics being presented. Constant motion helps to keep visual interest while a unique visual style helps to reinforce the video’s message. A simple color palette is both modern and clinical while the narritive tracks the struggles of the patient, presents nationwide data, and highlights the successes of previous ASHP award recipients.

 


 

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