Zipline KANOPI Intro Video
To launch their new software suite, KANOPI, Zipline Logistics needed an attractive and engaging introduction video. Saving technical details and software demos for future videos, this piece provides a basic description of the software and highlights its general capabilities.
Designed with lots of white space and minimal colors and shapes, the rectangular shape of a shipping container transforms from scene to scene taking forms such as semi trucks, the cells of a spreadsheet and parts of a graph. The video begins with highlighting a single truck among many and ends with a bird’s eye view of a truck traveling down a road— mirroring the software suite’s ability to both find out information about specific orders and to gain an overview of the customer’s entire logistics operation and highlight larger trends.